THE LEGENDARY MAGAZINE: Started in 1991 as the first resource to bring together buyers and sellers, the publication was the cooperative effort of artists and agencies reaching out to the market. With exclusive interviews of traditional campus artists and contemporary celebrities, the magazine was an instant success. The readership has grown from 3,200 institutions to almost 4,400 today. For 16 years it has been the preferred choice of buyers over all other publications combined.
THE NATIONAL ADVISORY BOARD: Founded as part of the magazine’s structure, the first advisory board consisted of agencies and artists. Today, the board is more refined with members on both sides of the buying process. It includes agency members who can keep staff informed of changes in the industry that affect artists, and activities directors who keep us focused on the needs and requirements of institutions as well as emerging trends in entertainment from the viewpoint of student buyers.
WHY WE ARE YOUR BEST BUY: The biggest reason is that we are YOUR magazine. We are your direct link to college buyers. Not only do we reach campuses involved with various associations, but we go to the 3,000 majority who book entertainment and related services without any association link. Because we deal only with entertainment, we attract far more readers. Our award-winning publication is attractive and encourages buyers to read it cover to cover, including your ads. Plus, our magazine has a long shelf life with many colleges archiving back copies for future reference. This gives your ad the opportunity to be seen long past it’s normal viewing time.
OUR PROMOTIONS KEEP OUR READERS COMING BACK: Campus Activities® Artist Report Cards have higher usage and are more accurate and timely than any in the marketplace. Through our Rock ‘n Road Show promotion, buyers are rewarded for participating in the reports. Our Annual Buyer’s Guide is the most complete campus entertainment resource ever produced. Powered by CelebrityAccess® it gives up-to-the-minute information on artist representation. Our Campus Reader’s Choice Awards is the only national awards process honoring the artists chosen by student activities professionals. Last year alone over 11,000 votes were cast. And Campus Activities® Magazine is honored to have the National Campus Entertainment Hall of Fame for excellence in the industry.
FAIR, REASONABLE PRICING: We charge only the rates that reflect the cost of doing business. We understand that advertising is all about exposure and the more you are in front of the buyer, the better chance you have at being remembered. Where other publications operate with double digit staffs, this magazine delivers the goods with five staffers. Even with constant postal increases, our low overhead has allowed us to maintain the same price structure developed in 1999. Plus, with the Partner Plan and Agency Share Plans, costs are actually lower than they have ever been in our history. Compared to other publications that deliver only a fraction of the audience and negligible reader interest, it is no wonder we have been the artists’ choice.
CUSTOMER SERVICE: This is your magazine as well as ours. We understand relationships so our staff will always go out of our way to assist you with any need you might have and work to offer you a reasonable solution.
